A Day In The Life

Back in November 2015 while walking around NYC, I saw a crowd of people huddled together on Broadway all looking up. At first I assumed it was a group of tourists with their tour guide. I got closer and looked up myself, only to find all those people including me, were on the billboard

Revlon had launched its first new tagline in 10 years: “Love Is On.” and with it stationed an interactive billboard in Times Square. It shows Revlon cosmetic ads, but about every two minutes the screen changes and gets ready to take a photo of all the onlookers on the plaza.

Everyone crowds together to get into the photo as the camera zooms in on the screen and spells out the word love.  I’m on the far right holding up my phone

What I didn’t realize the first time was that after the camera zooms in, a heart is made and apparently the desired spot to be standing is in the middle of that heart. I’m pretty small ,so finally after 2 go rounds I managed to maneuver myself right into that heart!

I’m on the left just outside the heart here:

The camera then zooms out a bit and snaps a photo of the crowd,

which then appears as part of a collage on the billboard for a a minute or so, along with photos that people have shared with Revlon on their website with #loveison. When that snapped photo appeared the crowd let out a unanimous cheer-  like the ball had just dropped on New Year’s Eve. I have to say I was also caught up in the excitement and laughed and cheered right along. A real New York moment as part of the crowd.

Large Crowds